After numerous rounds of discussions between our team and external teams, we also decided to make a few additions to the design:

1. Include a section for questions to understand individual chefs, so we can better serve them individually.

Why do you want to sell food on WoodSpoon? (To get an understanding of their goal so we can advise them on how to brand themselves upon approval)

Do you have a kitchen to consistently cook from? (Depending on the situation, it’s either a good red flag to raise and let WoodSpoon reject the leads early or provide them the option to cook in our ghost kitchen)

Do you currently have a business where you sell your food independently? (To get an understanding of where the leads fit into our chef personas and their brand maturity.)

How many people are you currently cooking for? (To get an understanding of where the leads fit into our chef personas and also list them for our B2B catering side of the business.)