Ezra | User-Centric Product Strategist & Designer
Since 2020, I've poured my passion into shaping exceptional user experiences as a product designer. My ultimate aim? Crafting digital experiences that excite users and elevate brands to iconic status.
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Designing a Scalable Loyalty Ecosystem for MenuSifu
Delivery App · Loyalty Experience
Driving Retention, Engagement, and First-Party Data Growth Across the Restaurant Platform
Roundtable Platform
Search Feature · Design System
I revamped Roundtable, a non-profit education platform connecting expert educators with hobbyists, by improving the user experience and enhancing search functionality to let their users discover the perfect courses for them.
WoodSpoon App
Website · Mobile App
WoodSpoon is a food delivery platform that connects home cooks and eaters. This chef app lets home cooks upload their dishes, create their storefronts, and start their home-based businesses, all while WoodSpoon takes care of the operation and logistics.
Chef Onboarding Flow Revamp
Enhancing Chef Acquisition: A Case Study of WoodSpoon's Onboarding Flow Revamp