Ezra | User-Centric Product Strategist & Designer

Since 2020, I've poured my passion into shaping exceptional user experiences as a product designer. My ultimate aim? Crafting digital experiences that excite users and elevate brands to iconic status.

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Designing a Scalable Loyalty Ecosystem for MenuSifu

Delivery App · Loyalty Experience

Driving Retention, Engagement, and First-Party Data Growth Across the Restaurant Platform

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Roundtable Platform

Search Feature · Design System

I revamped Roundtable, a non-profit education platform connecting expert educators with hobbyists, by improving the user experience and enhancing search functionality to let their users discover the perfect courses for them.

WoodSpoon App

Website · Mobile App

WoodSpoon is a food delivery platform that connects home cooks and eaters. This chef app lets home cooks upload their dishes, create their storefronts, and start their home-based businesses, all while WoodSpoon takes care of the operation and logistics.

Chef Onboarding Flow Revamp

Enhancing Chef Acquisition: A Case Study of WoodSpoon's Onboarding Flow Revamp

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Other Projects Links

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BONK!
Rave Machine (TBA)
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