P&G Ariel
This classic television commercial unveils P&G's revolutionary new detergent, venturing into two contrasting worlds. We built a gleaming futuristic lab, where cutting-edge technology dissects dirt and stains, and a sun-drenched home brimming with warmth and laughter, where the detergent's magic unfolds on freshly laundered fabrics. This juxtaposition seamlessly weaves the narrative of power and care, perfectly embodying P&G's brand message.
